Wednesday, February 29, 2012

HappyFreebie Marketing Campaign !


Happy Freebie- Marketing Campaign

Steps for each Campaign
1.       Come up with the possible campaign
2.       Create the strategy
3.       Analyzing/Testing and Selecting the most effective campaign
4.       Start the campaign

So far, the following are our marketing campaigns for HappyFreebie !

a.      Moms’ Blog
Currently, we have several websites, facebook, and contact information of mom’s blog. We actually did contact them long time ago but only a few of them response. However, we still believe that advertising and promoting through this channel is the very effective way to get the right audience. Therefore we’ll come up with new strategy of approaching this channel soon.













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b.      Flier
We had created a flier for promoting HappyFreebie website already. Before we finalized the design, we had asked several people what design, color, fonts are the most attractive one. Next step is to find the right location, such as restaurants, coffee shop, schools, malls, etc. to post those fliers.





c.       YouTube video
This campaign is not only for promoting our website but also can educate customers at the same time.

d.      Social Media
We will create the facebook page of HappyFreebie and promote them through all networks we have.

e.       Direct Mail
Apart from posting flier at many locations, we are considering to mail those ads/fliers through the appropriate demographic household. However, we need to categorize the right audience so that it’s not just a waste of time and cost.

f.  Google Adworks
We are considering to spend some money for Google Adworks in order to boost our popularity.




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