Happy Freebie- Marketing Campaign
Steps for each Campaign
1.
Come up with the possible campaign
2.
Create the strategy
3.
Analyzing/Testing and Selecting the most
effective campaign
4.
Start the campaign
So far, the following are our marketing campaigns for HappyFreebie
!
a.
Moms’
Blog
Currently, we have several websites, facebook, and contact
information of mom’s blog. We actually did contact them long time ago but only
a few of them response. However, we still believe that advertising and
promoting through this channel is the very effective way to get the right
audience. Therefore we’ll come up with new strategy of approaching this channel
soon.
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b.
Flier
We had created a flier for
promoting HappyFreebie website already. Before we finalized the design, we had
asked several people what design, color, fonts are the most attractive one.
Next step is to find the right location, such as restaurants, coffee shop,
schools, malls, etc. to post those fliers.
c.
YouTube
video
This campaign is not only for promoting our website but also
can educate customers at the same time.
d.
Social
Media
We will create the facebook page of HappyFreebie and promote
them through all networks we have.
e.
Direct
Mail
Apart from posting flier at many locations, we are
considering to mail those ads/fliers through the appropriate demographic
household. However, we need to categorize the right audience so that it’s not
just a waste of time and cost.
f. Google
Adworks
We are considering to spend some money for Google Adworks in
order to boost our popularity.


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